云尚优品城 - 品质生活，触手可及

在数字经济与实体经济深度融合的浪潮中，云南云尚优品电子商务有限公司（以下简称“云尚优品”）立足云南、辐射全国，成长为一家以电商为核心、贸易与供应链为支撑、文化传媒与餐饮为延伸的综合性平台型企业，构建起线上线下联动、多业态协同发展的商业新格局。

云尚优品成立于2020年7月，总部位于云南省玉溪市红塔区，自诞生之初便锚定“整合资源、赋能产业、服务民生”的发展定位，以母公司为核心统筹全局，通过旗下多家专业化子公司与经营主体，实现电商、贸易、供应链、文化传媒、餐饮等领域的全覆盖，形成“一核引领、多翼协同”的集团化运营体系。

电商是云尚优品的核心基石。公司自主运营线上平台“云尚优品城”，专注甄选云南高原特色农产品、东南亚优质好物，涵盖食品、日用百货、工艺品等多元品类，具备完善的线上批发零售资质与食品经营许可，累计服务客户超100万人，日浏览量稳定破万，成为展示云南好物、连接全国市场的重要线上窗口。同时，公司深耕贸易与供应链领域，拥有国内贸易代理、进出口代理等全链条资质，搭建起从产地直采、仓储物流到渠道分销的高效供应链体系，既为本土特色产品打通“出滇”通道，也将优质省外及海外资源引入云南，助力区域经贸流通与产业升级。

文化传媒是云尚优品的创新增长极。旗下广州壹天文化传播有限公司，聚焦广告设计、品牌推广、市场营销、会议展览等核心业务，依托全国化资源布局，为集团及合作品牌提供全案营销、创意策划、视觉设计等一站式服务，将云南文化元素与现代传播理念融合，赋能本土品牌破圈成长，同时为集团各业态提供品牌宣传与流量支撑，实现“文化赋能商业，商业反哺文化”。

餐饮板块是云尚优品贴近民生、深耕本地的重要布局。旗下云南优学膳坊餐饮管理服务有限公司专注校园餐饮服务，承接玉溪本地多所院校食堂托管与团餐项目，以安全、营养、高效为核心，服务师生超万人；红塔区春熹餐饮店则聚焦线下茶餐业态，打造特色餐饮空间；叠加红塔区云尚优品城百货店的线下零售功能，形成“校园餐饮+大众茶餐+实体零售”的线下服务矩阵，打通线上消费与线下体验的闭环，切实服务本地居民生活。

自成立以来，云尚优品始终坚守“诚信经营、创新发展、回馈社会”的核心价值观，凭借清晰的战略布局、完善的业务体系与稳健的经营作风，实现跨领域协同发展。从线上电商平台到线下实体门店，从贸易供应链到文化传媒、餐饮服务，云尚优品打破业态边界，整合资源优势，既推动云南特色产业数字化、品牌化发展，也为区域经济高质量发展注入活力。

面向未来，云尚优品将继续深耕多元赛道，持续优化业务生态，强化资源整合能力，以更开放的姿态拥抱市场变化，以更务实的行动践行企业使命，努力打造成为立足云南、面向全国、辐射南亚东南亚的一流综合性平台型企业，在新时代商业浪潮中书写高质量发展新篇章。

Amidst the wave of deep integration between the digital economy and the real economy, Yunnan Yunshang Youpin E-commerce Co., Ltd. (hereinafter referred to as "Yunshang Youpin") has grown from its base in Yunnan, radiating across the country, into a comprehensive platform enterprise with e-commerce as its core, trade and supply chain as its backbone, and cultural media and catering as its extensions. It has established a new business landscape featuring online and offline integration and coordinated development across multiple formats.

Yunshang Youpin was established in July 2020, with its headquarters located in Hongta District, Yuxi City, Yunnan Province. Since its inception, it has been positioned to "integrate resources, empower industries, and serve the people's livelihood". With its parent company as the core to coordinate the overall situation, it achieves full coverage in the fields of e-commerce, trade, supply chain, cultural media, catering, etc. through its multiple specialized subsidiaries and operating entities, forming a group operation system of "one core leading and multiple wings coordinating".

E-commerce serves as the core cornerstone of Yunshang Youpin. The company independently operates the online platform "Yunshang Youpin City", dedicated to carefully selecting distinctive agricultural products from the Yunnan Plateau and high-quality goods from Southeast Asia. Covering a diverse range of categories such as food, daily necessities, and handicrafts, it possesses comprehensive online wholesale and retail qualifications as well as food business licenses. With a cumulative service of over 1 million customers and a daily browsing volume consistently exceeding 10,000, it has become an important online window showcasing Yunnan's excellent products and connecting the national market. Simultaneously, the company has deepened its expertise in trade and supply chain management, boasting full-chain qualifications including domestic trade agency and import-export agency. It has established an efficient supply chain system spanning from direct procurement from production sites, warehousing and logistics, to channel distribution. This not only opens up a "channel out of Yunnan" for local specialty products but also introduces high-quality resources from outside the province and overseas into Yunnan, facilitating regional economic and trade circulation as well as industrial upgrading.

Cultural media is an innovative growth pole for Yunshang Premium. Its subsidiary, Guangzhou Yitian Cultural Communication Co., Ltd., focuses on core businesses such as advertising design, brand promotion, marketing, and conference and exhibition. Relying on a nationwide resource layout, it provides one-stop services such as comprehensive marketing, creative planning, and visual design for the group and partner brands. It integrates Yunnan cultural elements with modern communication concepts, empowering local brands to break through their original circles and grow. At the same time, it provides brand promotion and traffic support for various business formats of the group, realizing the concept of "culture empowering business, and business nurturing culture".

The catering sector is an important part of Yunshang Youpin's strategy to get closer to people's livelihood and deeply penetrate the local market. Its subsidiary, Yunnan Youxue Shanfang Catering Management Service Co., Ltd., specializes in campus catering services, undertaking canteen management and group meal projects for multiple local colleges and universities in Yuxi. With safety, nutrition, and efficiency as its core values, it serves over 10,000 teachers and students. The Chunxi Catering Store in Hongta District focuses on offline tea and meal formats, creating a distinctive dining space. Combined with the offline retail function of the Yunshang Youpin City department store in Hongta District, it forms an offline service matrix of "campus catering + public tea and meal + physical retail", connecting the closed loop of online consumption and offline experience, and effectively serving the local residents' daily life.

Since its inception, Yunshang Youpin has consistently adhered to its core values of "integrity in business, innovative development, and social giving back". Leveraging a clear strategic layout, a comprehensive business system, and a steadfast operational approach, it has achieved cross-sector collaborative development. From online e-commerce platforms to offline physical stores, from trade supply chains to cultural media and catering services, Yunshang Youpin has broken down business boundaries, integrated resource advantages, and not only promoted the digitalization and brand development of Yunnan's characteristic industries but also injected vitality into the high-quality development of the regional economy.

Looking ahead, Yunshang Youpin will continue to delve deeply into diverse fields, persistently optimize its business ecosystem, strengthen its resource integration capabilities, embrace market changes with a more open attitude, fulfill its corporate mission through more pragmatic actions, and strive to build itself into a first-class comprehensive platform enterprise based in Yunnan, facing the whole country, and radiating to South Asia and Southeast Asia, writing a new chapter of high-quality development in the new era of business.